ChatGPT visibility: is your brand mentioned or recommended?

ChatGPT can name a brand in passing, list it with caveats, or recommend it as a leading option. These are very different outcomes for a buyer. Conviora classifies each answer separately for presence, recommendation strength, prominence within the answer, and whether your own domain is cited as a source.

Asking ChatGPT about your brand by name will almost always produce a mention, so it says little about discovery. The questions that matter are the ones buyers ask before they know you — for example, which provider suits their need in their market. Conviora scores only unbranded buyer questions; branded prompts are kept as diagnostics of how ChatGPT describes you.

For every buyer question, the report shows which companies ChatGPT mentioned and recommended, and how often. Seeing who appears in your place is often more useful than the score itself, because it points to the sources and content those competitors are associated with.

• ChatGPT can give a different answer to the same question minutes later. A single answer you saw once is a sample, not a stable position.
• Conviora records the actual answers with prompt, model and date, so results can be traced and re-checked.
• Where ChatGPT cites sources, Conviora records which websites were cited and whether yours was among them.
• Results describe one brand, market and language at one point in time.

Buyers do not use only one assistant. The free Full Baseline asks the same buyer questions in ChatGPT, Gemini, Claude, Perplexity and Google AI Mode and reports each engine separately, because a brand can be recommended in one and absent from another.

• Conviora is independent and has no control over, or special access to, how ChatGPT chooses its answers.
• Conviora does not promise that ChatGPT will mention or recommend your brand.
• Prepared improvements address evidence such as content gaps and sources; their effect on future answers is measured, not assumed.